Custom Content Marketing Spend

April 9, 2012

Custom content marketing is a great way to get consumer attention and make an advertisement personalized. 26 percent of advertising budgets are going towards the use of custom content marketing, with a total of $23.6 billion spent last year.

The top mediums used in custom content marketing from a recent survey are as follows:

· Print: 87 percent of companies opted for this method

· Websites: 82 percent of companies using custom content use a website in their marketing

· Video: 52 percent – up 15 percent from last year

· Email: 71 percent – up five percent from last year

Overall, custom content marketing is a strong way to advertise to consumers. If your company is looking to create a customized piece, If your company is looking to create a customized piece, Meredith Print Advantage’s experts in format consultation, manufacturing and mailing can help. Contact us today!

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